That is true in and of itself, but we also think about where we want to go on holiday and how we want to get there. We do not drive off and hope to get a place in some hotel for a fortnight. That means we need a target and a plan (=strategy) on how to get there. To this end, digitalisation is only one means among many of how we can get to this target faster, more cost-effectively or with less risk.
Since the responsibility for strategy development is still the core task of the management and functional areas, the derivation of digitisation measures should also take place in these very departments and be driven forward there.
At present, however, this no longer seems to be en vogue. The former heads of EDP/IT have been made Chief Digital Officers and given the task of digitising the company!